DIGIFIZZY de Emma-Jane MacKinnon-Lee

Web3 Gaming, Virtual Land Offerings and the Rise of Interoperable Realms

A Fleet of Thousands.

Why do some web3 fashion designers make more money than others today?

It’s actually a really difficult question and far too easy to gloss over without actually getting any real insight.

First of all, for the most part, no one really makes a lot of money in web3 fashion today, we just aren’t there yet. It’s a lot like the NFT market before the big boom. You know, when you realise that just 2 years ago some of today’s biggest NFT artists, like that of XCOPY, were selling their works for as little as *free giveaways* and as much as all of $20.

It’s easy to look back and say that anyone could have predicted their staggering rise. Before a new paradigm emerges, it is difficult to evaluate evidence right in front of our faces. Afterward, it is hard to even remember what the previous worldview held to be sacred.

The best way to answer this question is by first answering, where does the money come from. In web2 that’s easy, it’s ultimately borrowed from VCs and inflated along each stage of the supply chain mixed with a bit of probability optimization hoping to hit it big in a random chance casino based market. The problem with this model, in addition to all the obvious, is that you are entirely replaceble and just as disposable as the fast fashion filling up in landfills.

No amount of skill or talent or unique brand positioning will make the nice things existing dominate labels and brands say about you anything more than a convenient lie. They exist to buy, copy or kill upstart brands.

But if you’re a web3 fashion designer and reading this, it’s too easy to believe that breaking free of these tired old models is a nice dream that will never happen for you.

The secret to making web3 work is actually no different than any economic success has ever been. It takes a lot of hard work and intensive study. The difference maker is in how much and what you study.

To truly make it in web3 you must learn continuously. Not just the basics, but deeply into the nuances, practices, and how it changes markets and relationships between brands, communities, collectors, and wearers.How you level up and hone your craft, how good you get at what might be dismissed as business 101: the fundamentals, how you learn your market segment, what it thinks it wants, what it actually desires, and how your brand/label/designs/stories all fit and entice the desires of those most aligned with what you make. You must learn how to make your market.

Because in web3, every story is a product, is a market in itself, networked together, composably extended, enhanced and built upon by fellow web3 market participants. These web3 native network effects are where the real wealth comes from.

That cold dose of reality aside— that web3 isn’t a winning lottery ticket but rather takes significant work to unlock its potential— and if you’ve gone through the needed gut check and are determined to do all it takes to thrive in web3 fashion then here’s where a full embrace of the fleet model is so essential.

The truth is you can’t go at this alone. One merchant up against a crown doesn’t get very far, beheaded at best. Thousands of merchants acting in close coordination make for a complete revolution, melting the centralised crown into new coin for all.

Because this is what web3 is ultimately about and what makes it a powerful tool to break away from old and constrictive ways.

Web3 is inherently social coordination technology bringing the decentralisation of capital, ownership and participatory access in governance and markets to all.

When you adhere to those core principals and maintain alignment with them the benefits can be astounding. But if you fall out of alignment and begin to simply mimic the appearance of web3, the rest of the market will leave you far behind quicker than you can imagine.

And because of the immutable nature of blockchain based record keeping the history of abuses against the web3 commons is not forgotten and hard to overcome.

Learn the basics, contribute generously and share in the feast.